My name is André Hesselroth and I love fly-fishing and nature. I quit my job as national sales manager in the consumer electronics industry in the fall of 2016. Since then I have lived the life of a full-time fly-fishing nomad, focusing primarily on salmonids in New Zealand and northern Norway. Saltwater fly-fishing also has a special place in my heart and lately it has been great to get back at it chasing Kingfish on the South Island of New Zealand.

For many years I worked very hard to afford all the stuff I thought I needed to be happy. But as I gradually found out, it was not this stuff that made me happy. It was the precious time spent on adventures in nature, preferably with a fly-rod in hand, that I appreciated more than anything else. But unfortunately, these highly valuable moments were too short-lived. I only had a limited amount of holiday every year and it was not enough to satisfy my desire for freedom & adventure.  Gradually I realised that I had to make some drastic changes in my life. I would have to sacrifice some of the things I had worked so hard for, like my career, city apartment, fancy BMW, etc. But in the end, I wanted freedom to do the things I really wanted even more. I thought about it for many years, but every time I resigned to the safest alternative. The known. But in the fall of 2016 I finally quit my job and went fishing. For some time, I was not sure I had made the right choice. I had worked so hard to reach my goals, both in my career and financially. Would I risk it all to live a different life? Now, 2 years later, I don’t regret my choice. Although the future remains unknown, I certainly hope it will continue to include a healthy dose of both nature and fly-fishing. This lifestyle has given me an incredible amount of joy. I have also met many unique and amazing people who have enriched my life so much.

For the last couple of years, I have focused my fishing on northern Norway during June-September, then New Zealand from January-May. These fisheries are huge and varied. So far, I have only scratched the surface and there is still much more to explore and learn. My adventure continues as I explore these magical ecosystems. This blog will serve as a place to share my images, video and reflections from my journey. I hope it can inspire others to spend more time in nature and to see the immense value it holds.

Between the seasons I will do some talks about my adventures, for example to fly-fishing clubs or people interested in learning more about the ecosystems where I fish. Please feel free to contact me if you want more information about this.

So far, the only thing I know as 100% certain in fly-fishing is that if you want to catch fish, you must fish. So, get out there and wet some flies people. Tight lines!


André Hesselroth



2 Comments Add yours

  1. Halvor Røberg says:

    Great 😀🤘

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